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Our story
Our Story
Our people
Our people
Jamie Laing
Jamie Laing
Heroes
Heroes

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Mission
Mission
Sustainability
Sustainability

Sustainability

Our aim is to create a responsible business leaving the planet in a better place than we found it.

Being a vegan and vegetarian brand, we avoid ingredients that are harmful to the planet like animal gelatine, palm oil and carnauba wax.

We hope that by buying Candy Kittens, we give consumers a sweet with a lighter footprint on the earth.

How we're building a greener future

Palm oil? No way

Using palm oil in our recipe is absolute no go for Candy Kittens. This oil has snuck it's way into many food items and can cause devastating deforestation & habitat destruction for the world's most endangered species.

I'm recyclable!

From June 2020, our plastic bags will be the same material as a plastic bag (OPE/PE) which means that you can take it to your local shop and recycle it at carrier bag collection points.

OPRL Labels

We know that knowing what to put in your recycling bin is a minefield. That's why we've partnered with OPRL to use their simple, consistent and UK-wide recycling icons from June.

Carbon Neutral Production

Our sweet production is carbon neutral in line with the Greenhouse Gas Protocol. This has been achieved through reduction of CO2 emissions by investment in green energy technologies and purchase of carbon credits supporting certified projects.

No Carnauba wax

Carnauba wax is from a wild palm tree which is a common ingredient used in the biggest sweet brands in the UK. The extraction of this palm wax has caused ethical issues in northern Brazil including poor working conditions. It's a no from us.

Say no to animal gelatine!

Since 2014, our recipes are vegan and vegetarian by completely avoiding all animal gelatine. Gelatine is commonly used in sweets as a gelling agent and is normally derived from pigs or cows.

"I believe Candy Kittens can lead the way to a greener future in our industry"

Ed Williams, Managing Director & Co-Founder

A better world.

Being sustainable is never a job done and that's why we'll always push ourselves to be better and do better for people & the planet.

So what's next?


1. Become B-Corp certified and use our business as a force for good.

2. Replace Beeswax in our Eton Mess recipe, making our range 100% vegan.

3. Aim to become a carbon neutral business in the near future.

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