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Become a stockist.

Become a stockist.

LOVES
LOVES
Festival Edition
Festival Edition

Become a stockist.

Our story
Jamie Laing and Ed Williams, the founders of Candy Kittens
Our people
Our people
Jamie Laing
Jamie Laing
Careers
Careers

Become a stockist.

Mission
Mission
Sustainability
Sustainability

Sustainability

Our aim is to create a responsible business leaving the planet in a better place than we found it.


Being a vegan brand, we avoid ingredients that are harmful to the planet like animal gelatine and palm oil. In addition, as of 2021, our business and our pouches range are carbon neutral.

We hope that by buying Candy Kittens, we give consumers a sweet with a lighter footprint on the earth.

How we're building a greener future

Palm oil? Not in our sweets.

Using palm oil is an absolute no-go for us. This oil has snuck its way into many food items and can cause devastating deforestation and habitat destruction for the world's most endangered species. If it's a no from the planet, it's a no from us.

I'm recyclable!

Our plastic pouches are the same material (OPE/PE) as a plastic bag, which means that you can take them to your local supermarkets and recycle them at carrier bag collection points. Simple.

OPRL labels

Recycling can be a minefield. We get it. That's why we work with OPRL and use their simple, consistent and UK-wide recycling icons across all of our products, so it's easy for you to know how to recycle them.

We're carbon neutral.

As of 2021, our business and our pouches range are carbon neutral. We've measured our carbon emissions, we're offsetting them through supporting certified projects, and now we're working to reduce them.

Animal gelatine? It's a no from us.

Since 2018, we've made our recipes vegan by avoiding animal gelatine. Gelatine is commonly used in sweets as a gelling agent and is can be derived from pigs or cows. Instead, we use vegetable proteins and starch to still give you that 'gimme more' texture you love.

"I believe Candy Kittens can lead the way to a greener future in our industry"

Ed Williams, Managing Director & Co-Founder

We're
carbon neutral

As of 2021, our business and our pouches range are carbon neutral. The first task was measuring the carbon footprint of our pouches and company, which we did with the help of the experts at ClimatePartner. Calculating our carbon emissions means we're able, as a first step, to offset them.

We’re achieving this through supporting a VCS certified carbon offset project: A forest protection project in Peru, working with locals to perserve the rainforest, an important carbon reservoir. We additionally support a project combination with Plastic Bank to reduce the amount of plastic entering our oceans. With the oceans storing a quarter of the carbon dioxide from the atmosphere, this project helps correct the imbalance caused by plastic waste. It is combined with a Gold Standard project, a wind farm in the Philippines, to ensure the correct carbon offset. Both projects are recognised according to international standards.

The second phase is where we can make the biggest difference, by lowering our emissions as much as possible throughout our business and supply chain. The largest contributor to the carbon footprint generated by our pouches is the production of our sweets. This production process is entirely carbon neutral and has been positively lowering our footprint since 2020. Our attention is now focused on how we can further incorporate sustainable packaging into our products and identifying new transport options to help reduce the mileage our products travel.

So, we’ll keep offsetting what we produce to minimise our impact on the planet, whilst in the background we continue to work hard to actively reduce our emissions across every touch point of our business.

Our ingredients

Our pouches are made from the same material (OPE/PE) as a plastic bag, so you can recycle them along with carrier bags at larger supermarkets and our jars are fully recyclable at home.
Plastic is a great material for storing food - it's safe, it reduces food waste, and it has a much better carbon footprint than materials such as glass. However, it needs to be recycled and kept within the economy to give it a 'circular life' and keep its carbon footprint down.

We've made our packaging recyclable, and now we're focusing on how we can work with our customers to increase the percentage of our pouches that are actually recycled and using recycled materials for our jars. So one big ask we have is that you recycle your pouches and jars, sending them back into the system so they can be used to make other things, and kept out of the environment.

We know that things are always evolving and we're working on what's next with our packaging. Currently there's limited infrastructue in place in the UK for compostable packaging, so we're looking at alternative substrates such as recycled plastic and paper, taking into account the carbon footprint of the whole lifecycle of the material (it's quite the minefield)! Watch this space.

Our packaging

Our pouches are made from the same material (OPE/PE) as a plastic bag, so you can recycle them along with carrier bags at larger supermarkets and our jars are fully recyclable at home.


Plastic is a great material for storing food - it's safe, it reduces food waste, and it has a much better carbon footprint than materials such as glass. However, it needs to be recycled and kept within the economy to give it a 'circular life' and keep its carbon footprint down.

We've made our packaging recyclable, and now we're focusing on how we can work with our customers to increase the percentage of our pouches that are actually recycled and using recycled materials for our jars.

So one big ask we have is that you recycle your pouches and jars, sending them back into the system so they can be used to make other things, and kept out of the environment.

We know that things are always evolving and we're working on what's next with our packaging. Currently there's limited infrastructue in place in the UK for compostable packaging, so we're looking at alternative substrates such as recycled plastic and paper, taking into account the carbon footprint of the whole lifecycle of the material (it's quite the minefield)! Watch this space.

A better world

Being sustainable is never a job done and that's why we'll always push ourselves to be better and do better for people and the planet. So what's next?


1. Replace beeswax in our Eton Mess recipe, making our range 100% vegan


2. Become B-Corp certified and use our business as a force for good


3. Continue to action ways to reduce our carbon emissions throughout our supply chain and business

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