Say Hello To BARÚ Chocolate

by Maddy de Winter 4th September, 2019

We were very lucky here at CKHQ, because last week we had the founders of BARÚ Chocolate come in to chat to us, Maarten and Gunther. They spoke to us all about their business and their new vegan product, Mallow Puffs! We got to hear all of their interesting stories and taste their delicious product - an ideal day in our books! 

We asked Maarten, a bunch of questions and here's what he had to say: 

Sum up what you do at BARÚ in one sentence! 

In general it’s production and selling, but very often everything that needs doing.

What's the most exciting thing about working at a start-up?

You get to know all the in-and-outs of running a company. From exciting things like developing new products and presenting them to customers, to less exciting stuff (to me at least) like accounting and warehousing. 

Why do you love working in the food industry?

Who wouldn’t love working in a chocolate company, making friends with other sweet foodies like Candy Kittens? 

So, if you had to eat one thing for the rest of your life, what would it be? 

I have to admit I am a chocolate addict, so that is an easy one. Or would it be more polite to answer Candy Kittens Wild Strawberry?

What is the best piece of advice you've ever received or given?  

I was once told: ‘If it would be easy, everybody would be doing it.’ So now seem to be saying that to others from time to time if they are struggling with a challenge. You can’t stand out by doing what everybody is doing.

What's the funniest thing to ever happen at BARÚ?

We do have plenty of laughs in the office, we seem to have a pretty British sense of humour. Can’t think of one which is as funny written down, as it was when it happens…

What is your proudest moment or greatest achievement at BARÚ?

Each time you see a product on a retailers shelf or one of our chocolates being enjoyed by a customer without them knowing you are actually one of the people behind the brand, is pretty cool.

Tell us briefly about your newest creation at BARÚ!

As marshmallow producers we saw an increased interest in vegan or vegetarian marshmallows in the last three or four years, but we couldn’t develop a recipe that we were really happy with. Until we found the right spot and it was really really good. We have been making chocolate coated marshmallows for the last 8 years, but now we have a recipe that suits vegans too, which makes us proud. It is really delicious and we are happy other people like it too. Our Mallow Puffs were a finalist at the ‘Best New Vegan Food Products’ award and got a listing with Holland & Barrett. This ensures we are available everywhere in the UK.

Where do you guys see yourselves and the business in 5 years? 

Wouldn’t it be cool if our vegan Mallow Puffs would be available from all main retailers? A bit like Candy Kittens!


We thoroughly enjoyed having Maarten and Gunther in CKHQ, and we can confirm that their Mallow Puffs are delicious! But don't just take our word for it - you can buy Mallow Puffs in Holland & Barrett!