MOVE: Introducing Jo Malone CBE

Introducing Jo Malone CBE: ‘The business was not my job, it was my best friend’


On this week's podcast we interview Jo Malone CBE; the woman responsible for creating some of the world’s most-loved fragrances. On this podcast we discuss Jo’s background; from growing up in a council house in Bexleyheath, living with dyslexia, leaving school without qualifications, as well as tackling and defeating her cancer diagnosis.

Jo talks us through how she first found her passion, and skill for experimenting and developing new fragrances through her unique sense of smell. Originally a facial therapist, Jo fell in love with fragrance whilst working from her discreet skin care clinic which she set up from her London home. Discovering an instinctive talent for creating scented products by hand in her kitchen, word of her exceptional potions quickly spread and soon Jo was unable to keep up with demand. From these artisan beginnings Jo launched her first brand, Jo Malone London which gained cult status around the world. In 1999, Jo sold the business to Estée Lauder Companies and remained Creative Director until she left in 2006.

Aware that her passion for fragrance never left her, it was falling in love with cooking that inspired Jo to play with food, flavours and colours that she had never used before. Being back in her kitchen, blending ingredients by hand and excited by the process, she soon realised that her instincts were prompting her to create fragrance and she found herself asking 'could I do it again?'  Possessing an inherent entrepreneurial flair, a head full of ideas and the desire to build another business, Jo decided to follow her instincts and return to the beauty industry. In November 2011, five years after leaving Jo Malone London, she launched her new brand Jo Loves to global anticipation.

To find out more about Jo’s incredible journey check out this week’s podcast!


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