Kittens meet Katjes
- By Ed Williams
- 23rd Jan 2018
Unbelievably, it’s now 5 years since Jamie and I started out on our Candy Kittens adventure. We decided it was time someone stood up and challenged the big brands in the confectionary aisles.
Unbelievably, it’s now 5 years since Jamie and I started out on our Candy Kittens adventure. We decided it was time someone stood up and challenged the big brands in the confectionary aisles. A lot of people thought we were naive (sometimes they still do!), but we spent the next 18 months developing that idea to deliver an innovative, relevant product for modern consumers.
We are delighted to announce our partnership with Katjes Fassin GmbH & Co. KG.
A giant of the confectionery world, Katjes are a company that we have admired since day one. They are true pioneers in our world and the opportunity to learn from their experience is really quite extraordinary. Although our companies are notably different, our vision and attitude are totally aligned.
Since day one, we have put innovation at the core of our business. Whilst that might be easy to say, I really do believe that we’ve made it happen. Over the last five years we have enjoyed some brilliant growth, but our rebellious approach has allowed us to stay nimble and energetic. Like us, Katjes are true perfectionists, partnering with them allows us to push the envelope even further – together, we’ll never stop innovating!
Without doubt, this is another significant moment for Candy Kittens. Looking forward, we plan to develop and build on our product quality, whilst never losing the challenger brand mentality that was the very reason we got started in the first place. Together with Katjes, we will continue creating gourmet sweets that everyone will be able to enjoy.
Above all, I am proud of our brilliant young team. Katjes’ investment in Candy Kittens is a huge seal of approval that acknowledges just how far we’ve come in the last five years. Our team have worked tirelessly to make a mark in this highly competitive space, they deserve every bit of recognition they get.
I’d like to take this opportunity to thank everyone that’s helped us to overcome every little speed bump along the way. Your generosity will never go unnoticed, thank you.